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AMERICAN VALUATION GROUP, INC.
RETAINED FOR PLYMOUTH MEETING MALL
Lansdale, PA (June 17, 2011) - American Valuation Group, Inc. was retained to provide appraisal
and expert witness services on Plymouth Meeting Mall, a super-regional shopping mall located in
Plymouth Meeting, Montgomery County, Pennsylvania. The 955,824 square foot, two-level,
enclosed mall, which opened in 1966 and was completely renovated and expanded in 2009, is
situated along a major business thoroughfare, and is easily accessible by the entire county via the
Pennsylvania Turnpike (I-276) and the Blue Route (I-476) with over 175,000 vehicles per day.
Daytime population is exceptionally strong with over 100,000 office workers within five miles
contributing to robust lunch time business and food sales. Plymouth Meeting Mall is anchored by
AMC Theaters, Boscov’s, Macy’s and Whole Foods Market.
Plymouth Meeting Mall now has an unusual collection of restaurants, stores, and familyfriendly
features and is one of the major malls in its trade area due to size, location and tenant mix.
In addition to the anchor stores, the mall has approximately 100 stores and restaurants, including
Aéropostale, Express, Footlocker, H & M, New York & Co., and Victoria’s Secret. New restaurants
added include Benihana, California Pizza Kitchen, Dave & Buster’s, P.F. Chang’s, and Redstone
Grill. The mall also features a food court. Pennsylvania Real Estate Investment Trust, one of the
nation’s largest publicly traded real estate investment trusts, owns the mall and handles leasing and
management.
American Valuation Group, Inc. has been retained for appraisal services for a five-year tax
appeal litigation proceeding. “The proper stabilization of operating income, lease-up absorption
during redevelopment and selecting the appropriate cap rate for this property will be major issues
in this case,” said Mark T. Kenney, MAI, SRPA, MRICS, MBA, President of American Valuation
Group, Inc. He added, “Tax assessors remain concerned about appropriate values for shopping malls
given the slow growth and low interest rate environment.” Mr. Kenney is the author of “Business
Enterprise Value: The Debate Continues,” and other shopping mall articles that appeared in
The Appraisal Journal, a leading industry journal published by the Appraisal Institute.
American Valuation Group, Inc. is a leader in the appraisal of shopping malls and shopping
centers, and specializes in property tax appraisal and litigation support nationwide. For
information about our litigation support services, contact Mark Kenney at (215) 855-1800 or visit our web site at www.ameri-val.com.
207 Abbey Lane
Lansdale, PA 19446Ph: 215.855.1800
Fax: 215.855.1782 Email: mkenney@ameri-val.com